Your school's uniqueness is the key.
We help you turn it.
Your school's uniqueness is the key.
We help you turn it.
Your school's
uniqueness is the key.
We help you turn it.
We're the creative transformation company for the education industry.
A Creative Consulting Firm that compounds innovation into institutional growth.
We're the creative transformation company for the education industry.
A Creative Consulting Firm that compounds innovation into institutional growth.
We're the creative transformation company for
the education industry. A Creative Consulting Firm that compounds innovation into
institutional growth.
Strategy
Strategy
Strategy
Technology
Technology
Technology
Analytics
Analytics
Institutions we’ve helped
Institutions we’ve helped
We apply design
thinking and
entrepreneurship
principles to unlock
new pathways for
your institution.
We apply design
thinking and
entrepreneurship
principles to unlock
new pathways for
your institution.
We apply design
thinking and
entrepreneurship principles to unlock new pathways
for your institution.
We've cracked the code to educational success. We understand the insights of what parents, teachers, and donors want, and we know how to craft the right story to connect with them.
We've cracked the code to
educational success. We
understand the insights of what parents, teachers, and donors want, and we know how to craft the right story to connect with them.
We've cracked the code to educational success. We understand the insights of what parents, teachers, and donors want, and we know how to craft the right story to connect with them.
"We've worked with the Compound guys for 5 years and counting. We've never taken a backwards step when it comes to talent quality and program innovation."
"We've worked with the Compound guys for 5 years and counting. We've never taken a backwards step when it comes to talent quality and program innovation."
"We've worked with the Compound guys for 5 years and counting. We've never taken a backwards step when it comes to talent quality and program innovation."
Karen Li Deputy
Deputy Managing Director
Karen Li Deputy
Deputy Managing Director
What makes us different
We are brand-first, focusing on your institution's community with our education market expertise. Our team excels in growing and transforming education brands, backed by cultural fluency in Asia. We
are story builders; we craft narratives and experiences
that inspire.
We are brand-first, focusing
on your institution's community with our education market expertise. Our team excels in growing and transforming education brands, backed by cultural fluency in Asia. We
are story builders; we craft narratives and experiences
that inspire.
We are brand-first, focusing on your institution's community with our education market expertise. Our team excels in growing and transforming education brands, backed by cultural fluency in Asia. We are
story builders; we craft narratives and experiences
that inspire.
We are brand-first, focusing on your institution's community with our education market expertise. Our team excels in growing and transforming education brands, backed by cultural fluency in Asia. We are story builders; we craft narratives and experiences that inspire.
We are brand-first, focusing on your institution's community with our education market expertise. Our team excels in growing and transforming education brands, backed by cultural fluency in Asia. We
are story builders; we craft narratives and experiences that inspire.
We are brand-first, focusing on your institution's community with our education market expertise. Our team excels in growing and transforming education brands, backed by cultural fluency in Asia. We are story builders; we craft narratives and experiences that inspire.
How we make it happen
We dive deep into your school's DNA, creating actionable strategies that meet your goals and fit your vision. All our efforts align with your school's identity. We implement creative solutions with clear rationale, ensuring they are measurable. Most importantly, we stick around to ensure lasting success, supporting you beyond the initial implementation.
We dive deep into your school's DNA, creating actionable strategies that meet your goals and fit your vision. All our efforts align with your school's identity. We implement creative solutions with clear rationale, ensuring they are measurable. Most importantly, we stick around to ensure lasting success, supporting you beyond the initial implementation.
What makes us different
We are brand-first, focusing on your institution's community with our education market expertise. Our team excels in growing and transforming education brands, backed by cultural fluency in Asia. We are story builders; we craft narratives and experiences that inspire.
How we make it happen
We dive deep into your school's DNA, creating actionable strategies that meet your goals and fit your vision. All our efforts align with your school's identity. We implement creative solutions with clear rationale, ensuring they are measurable. Most importantly, we stick around to ensure lasting success, supporting you beyond the initial implementation.
The Challenge
Boosting an educational institution's impact while crafting a story that cuts through the noise to reach the right people isn't easy.
Boosting an educational institution's impact while crafting a story that cuts through the noise to reach
the right people isn't easy.
Boosting an educational institution's impact while crafting a story that cuts through the noise to reach the right people isn't easy. It's about creating an authentic narrative that clicks with parents, students, and stakeholders, while enhancing the overall
educational journey.
Boosting an educational institution's impact while crafting a story that cuts through the noise to reach the right people isn't easy. It's about creating an authentic narrative that clicks with parents, students, and stakeholders, while enhancing the overall educational journey.
The Compound Solution
We're your long-term growth ally. Our
team manages all brand touch points - both creative and strategic - freeing you to focus on what you do best: empowering teaching and educating students.
We're your long-term growth ally. Our
team manages all brand touch points - both creative and strategic - freeing you to focus on what you do best: empowering teaching and educating students.
We're your long-term growth ally. Our team manages all brand touch points - both creative and strategic - freeing you to focus on what you do best: empowering teaching and educating students.
We're your long-term growth ally. Our team manages all brand touch points - both creative and strategic - freeing you to focus on what you do best: empowering teaching and educating students.
The Challenge
Boosting an educational institution's impact while crafting a story that cuts through the noise to reach the right people isn't easy.
The Compound Solution
We're your long-term growth ally. Our team manages all brand touch points - both creative and strategic - freeing you to focus on what you do best: empowering teaching and educating students.
We Deliver Solutions That Matter
We Deliver Solutions That Matter
We Deliver Solutions That Matter
A brand story that draws in students, parents, and stakeholders.
A brand story that draws in students, parents, and stakeholders.
Strategies
to attract
and keep
top
talent.
Strategies to attract and keep
top talent.
Strategies to
attract and
keep top
talent
Strategies
to attract
and keep
top talent.
Strategies to attract and keep top talent.
Strategies to
attract and
keep top
talent.
Strategies to attract
and keep top
talent.
An online presence that gets shares and reactions on different platforms.
An online presence
that gets shares and reactions on different platforms.
An online presence that gets shares and reactions on different platforms.
Offerings that align with your brand, introducing fresh programs.
Offerings that align
with your brand, introducing fresh programs.
Offerings that align with your brand, introducing fresh programs.
Optimized and seamless operation in all corners of your institution.
Optimized and seamless operation in all corners of your institution.
Our Core Services
Our Core Services
Our Core Services
Brand Strategy /
Storytelling / Marketing
We help you articulate your institution's unique story.
We discover or enhance what sets your organization apart and create strategies that showcase your strengths and attract students, parents, and donors.
Brand Strategy /
Storytelling / Marketing
We help you articulate your institution's unique story.
We discover or enhance what sets your organization apart and create strategies that showcase your strengths and attract students, parents, and donors.
Brand Strategy /
Storytelling / Marketing
We help you articulate your institution's unique story.
We discover or enhance what sets your organization apart and create strategies that showcase your strengths and attract students, parents, and donors.
Talent Acquisition &
Employer Branding
We help you find team members who fit your values and mission.
We also boost your institution's image as a great workplace, ensuring you draw the best candidates.
Talent Acquisition &
Employer Branding
We help you find team members who fit your values and mission.
We also boost your institution's image as a great workplace, ensuring you draw the best candidates.
Brand Strategy /
Storytelling / Marketing
We help you articulate your institution's unique story.
We discover or enhance what sets your organization apart and create strategies that showcase your strengths and attract students, parents, and donors.
Talent Acquisition &
Employer Branding
We help you find team members who fit your values and mission.
We also boost your institution's image as a great workplace, ensuring you draw the best candidates.
Talent Acquisition &
Employer Branding
We help you find team members who fit your values and mission.
We also boost your institution's image as a great workplace, ensuring you draw the best candidates.
Digital Strategy &
Digital Marketing
We create digital plans to amplify the online presence of your institution.
This covers web design, social media, search optimization, email marketing and online advertising to reach students & parents.
Digital Strategy &
Digital Marketing
We create digital plans to amplify the online presence of your institution.
This covers web design, social media, search optimization, email marketing and online advertising to reach students & parents.
Program Strategy &
Experience Design
We sync your offerings with your brand strategy and market position.
We evaluate current programs, spot opportunities for innovation, and design fresh experiences that enrich the student journey and address unmet needs.
Brand Strategy /
Storytelling / Marketing
We help you articulate your institution's unique story.
We discover or enhance what sets your organization apart and create strategies that showcase your strengths and attract students, parents, and donors.
Brand Strategy /
Storytelling / Marketing
We help you articulate your institution's unique story.
We discover or enhance what sets your organization apart and create strategies that showcase your strengths and attract students, parents, and donors.
Brand Strategy /
Storytelling / Marketing
We help you articulate your institution's unique story.
We discover or enhance what sets your organization apart and create strategies that showcase your strengths and attract students, parents, and donors.
Brand Strategy /
Storytelling / Marketing
We help you articulate your institution's unique story.
We discover or enhance what sets your organization apart and create strategies that showcase your strengths and attract students, parents, and donors.
Brand Strategy /
Storytelling / Marketing
We help you articulate your institution's unique story.
We discover or enhance what sets your organization apart and create strategies that showcase your strengths and attract students, parents, and donors.
Talent Acquisition &
Employer Branding
We help you find team members who fit your values and mission.
We also boost your institution's image as a great workplace, ensuring you draw the best candidates.
Talent Acquisition &
Employer Branding
We help you find team members who fit your values and mission.
We also boost your institution's image as a great workplace, ensuring you draw the best candidates.
Talent Acquisition &
Employer Branding
We help you find team members who fit your values and mission.
We also boost your institution's image as a great workplace, ensuring you draw the best candidates.
Talent Acquisition &
Employer Branding
We help you find team members who fit your values and mission.
We also boost your institution's image as a great workplace, ensuring you draw the best candidates.
Talent Acquisition &
Employer Branding
We help you find team members who fit your values and mission.
We also boost your institution's image as a great workplace, ensuring you draw the best candidates.
Digital Strategy &
Digital Marketing
We create digital plans to amplify the online presence of your institution.
This covers web design, social media, search optimization, email marketing and online advertising to reach students & parents.
Digital Strategy &
Digital Marketing
We create digital plans to amplify the online presence of your institution.
This covers web design, social media, search optimization, email marketing and online advertising to reach students & parents.
Digital Strategy &
Digital Marketing
We create digital plans to amplify the online presence of your institution.
This covers web design, social media, search optimization, email marketing and online advertising to reach students & parents.
Digital Strategy &
Digital Marketing
We create digital plans to amplify the online presence of your institution.
This covers web design, social media, search optimization, email marketing and online advertising to reach students & parents.
Digital Strategy &
Digital Marketing
We create digital plans to amplify the online presence of your institution.
This covers web design, social media, search optimization, email marketing and online advertising to reach students & parents.
Digital Strategy &
Digital Marketing
We create digital plans to amplify the online presence of your institution.
This covers web design, social media, search optimization, email marketing and online advertising to reach students & parents.
Program Strategy &
Experience Design
We sync your offerings with your brand strategy and market position.
We evaluate current programs, spot opportunities for innovation, and design fresh experiences that enrich the student journey and address unmet needs.
Program Strategy &
Experience Design
We sync your offerings with your brand strategy and market position.
We evaluate current programs, spot opportunities for innovation, and design fresh experiences that enrich the student journey and address unmet needs.
Program Strategy &
Experience Design
We sync your offerings with your brand strategy and market position.
We evaluate current programs, spot opportunities for innovation, and design fresh experiences that enrich the student journey and address unmet needs.
Program Strategy &
Experience Design
We sync your offerings with your brand strategy and market position.
We evaluate current programs, spot opportunities for innovation, and design fresh experiences that enrich the student journey and address unmet needs.
Program Strategy &
Experience Design
We sync your offerings with your brand strategy and market position.
We evaluate current programs, spot opportunities for innovation, and design fresh experiences that enrich the student journey and address unmet needs.
Program Strategy &
Experience Design
We sync your offerings with your brand strategy and market position.
We evaluate current programs, spot opportunities for innovation, and design fresh experiences that enrich the student journey and address unmet needs.
Program Strategy &
Experience Design
We sync your offerings with your brand strategy and market position.
We evaluate current programs, spot opportunities for innovation, and design fresh experiences that enrich the student journey and address unmet needs.
Program Strategy &
Experience Design
We sync your offerings with your brand strategy and market position.
We evaluate current programs, spot opportunities for innovation, and design fresh experiences that enrich the student journey and address unmet needs.
RevOps &
Digital Transformation
We integrate digital tools and strategies to revamp how your institution operates, creating smooth engagement from marketing to enrollment to alumni relations.
This approach drives growth while enhancing the overall experience for your community.
RevOps &
Digital Transformation
We integrate digital tools and strategies to revamp how your institution operates, creating smooth engagement from marketing to enrollment to alumni relations.
This approach drives growth while enhancing the overall experience for your community.
RevOps &
Digital Transformation
We integrate digital tools and strategies to revamp how your institution operates, creating smooth engagement from marketing to enrollment to alumni relations.
This approach drives growth while enhancing the overall experience for your community.
RevOps &
Digital Transformation
We integrate digital tools and strategies to revamp how your institution operates, creating smooth engagement from marketing to enrollment to alumni relations.
This approach drives growth while enhancing the overall experience for your community.
RevOps &
Digital Transformation
We integrate digital tools and strategies to revamp how your institution operates, creating smooth engagement from marketing to enrollment to alumni relations.
This approach drives growth while enhancing the overall experience for your community.
RevOps &
Digital Transformation
We integrate digital tools and strategies to revamp how your institution operates, creating smooth engagement from marketing to enrollment to alumni relations.
This approach drives growth while enhancing the overall experience for your community.
RevOps &
Digital Transformation
We integrate digital tools and strategies to revamp how your institution operates, creating smooth engagement from marketing to enrollment to alumni relations.
This approach drives growth while enhancing the overall experience for your community.
Customer Journey &
Touchpoint Optimization
We map the entire student/parent decision-making process from awareness to enrollment, identifying the key touchpoints across digital and physical channels.
We create targeted content for each stage of the journey (e.g. open days, campus tours, webinars), leveraging data-driven strategies to nurture leads & improve conversion rates.
Customer Journey &
Touchpoint Optimization
We map the entire student/parent decision-making process from awareness to enrollment, identifying the key touchpoints across digital and physical channels.
We create targeted content for each stage of the journey (e.g. open days, campus tours, webinars), leveraging data-driven strategies to nurture leads & improve conversion rates.
Customer Journey
& Touchpoint Optimization
We map the entire student/parent decision-making process from awareness to
enrollment, identifying the key touchpoints across digital and physical channels.
We create targeted content for each stage of the journey (e.g. open days, campus tours, webinars), leveraging data-driven strategies to nurture leads & improve conversion rates.
Customer Journey
& Touchpoint Optimization
We map the entire student/parent decision-making process from awareness to enrollment, identifying the key touchpoints across digital and physical channels.
We create targeted content for each stage of the journey (e.g. open days, campus tours, webinars), leveraging data-driven strategies to nurture leads & improve conversion rates.
Customer Journey
& Touchpoint Optimization
We map the entire student/parent decision-making process from awareness to enrollment, identifying the key touchpoints across digital and physical channels.
We create targeted content for each stage of the journey (e.g. open days, campus tours, webinars), leveraging data-driven strategies to nurture leads & improve conversion rates.
Customer Journey
& Touchpoint Optimization
We map the entire student/parent decision-making process from awareness to enrollment, identifying the key touchpoints across digital and physical channels.
We create targeted content for each stage of the journey (e.g. open days, campus tours, webinars), leveraging data-driven strategies to nurture leads & improve conversion rates.
RevOps &
Digital Transformation
We integrate digital tools and strategies to revamp how your institution operates, creating smooth engagement from marketing to enrollment to alumni relations.
This approach drives growth while enhancing the overall experience for your community.
Customer Journey &
Touchpoint Optimization
We map the entire student/parent decision-making process from awareness to enrollment, identifying the key touchpoints across digital and physical channels.
We create targeted content for each stage of the journey (e.g. open days, campus tours, webinars), leveraging data-driven strategies to nurture leads & improve conversion rates.
Customer Journey &
Touchpoint Optimization
We map the entire student/parent decision-making process from awareness to enrollment, identifying the key touchpoints across digital and physical channels.
We create targeted content for each stage of the journey (e.g. open days, campus tours, webinars), leveraging data-driven strategies to nurture leads & improve conversion rates.
NOT SURE? START HERE:
NOT SURE? START HERE:
In-depth brand and communications
review for your institution.
In-depth brand and communications
review for your institution.
In-depth brand and communications review
for your institution.
We pinpoint strengths and opportunities to shape a more cohesive and impactful brand identity.
1 hour deep dive to unearth your institution's unique story.
Thorough audit of your current marketing and branding materials.
Detailed assessment of your brand's visual and messaging consistency.
30-minute feedback session with actionable insights and quick wins.
We pinpoint strengths and opportunities to shape a more cohesive and impactful brand identity.
1 hour deep dive to unearth your institution's unique story.
Thorough audit of your current marketing and branding materials.
Detailed assessment of your brand's visual and messaging consistency.
30-minute feedback session with actionable insights and quick wins.
We pinpoint strengths and opportunities to shape a more cohesive and impactful brand identity.
| 1 hour deep dive to unearth your institution's unique story.
| Thorough audit of your current marketing and branding materials.
| Detailed assessment of your brand's visual and messaging consistency.
| 30-minute feedback session with actionable insights and quick wins.
We pinpoint strengths and opportunities to shape a more cohesive and impactful brand identity.
| 1 hour deep dive to unearth your institution's unique story.
| Thorough audit of your current marketing and branding materials.
| Detailed assessment of your brand's visual and messaging consistency.
| 30-minute feedback session with actionable insights and quick wins.
We pinpoint strengths and opportunities to shape a more cohesive and impactful brand identity.
1 hour deep dive to unearth your institution's unique story.
Thorough audit of your current marketing and branding materials.
Detailed assessment of your brand's visual and messaging consistency.
30-minute feedback session with actionable insights and quick wins.
We pinpoint strengths and opportunities to shape a more cohesive and impactful brand identity.
| 1 hour deep dive to unearth your institution's unique story.
| Thorough audit of your current marketing and branding materials.
| Detailed assessment of your brand's visual and messaging consistency.
| 30-minute feedback session with actionable insights and quick wins.
We pinpoint strengths and opportunities to shape a more cohesive and impactful brand identity.
| 1 hour deep dive to unearth your institution's unique story.
| Thorough audit of your current marketing and branding materials.
| Detailed assessment of your brand's visual and messaging consistency.
| 30-minute feedback session with actionable insights and quick wins.
Our team brings years of experience in educational brand development, growth and innovation.
Our team brings years of experience in educational brand development, growth and innovation.
Our team brings years
of experience in educational brand development, growth and innovation.
We know the ingredients for an educational institution to thrive in Asia.
We know the ingredients for an educational institution to thrive in Asia.
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We know the ingredients for an educational institution to thrive in Asia.
Simon Thomas
Simon Thomas
Simon Thomas
Principal Consultant
Former Director of Brand &
Program at Skyrock Projects
Principal Consultant
Former Director of Brand &
Program at Skyrock Projects
Principal Consultant
Former Director of Brand & Program at Skyrock Projects
Principal Consultant
Former Director of Brand &
Program at Skyrock Projects
Principal Consultant
Former Director of Brand & Program at Skyrock Projects
Numbers whiz turned creative thinker. It took a decade to realize I had an artsy side hiding behind all those equations. Painstakingly
logical and strategic to a fault, I'm dedicated to leveraging my love for problem-solving to create impactful and innovative solutions.
Numbers whiz turned creative thinker. It took a decade to realize I had an artsy side hiding behind all those equations. Painstakingly
logical and strategic to a fault, I'm dedicated to leveraging my love for problem-solving to create impactful and innovative solutions.
Numbers whiz turned creative thinker. It took a decade to realize I had an artsy side hiding behind all those equations. Painstakingly logical and strategic to a
fault, I'm dedicated to leveraging my love for problem-solving to create impactful
and innovative solutions.
Numbers whiz turned creative thinker. It took a decade to realize I had an artsy side hiding behind all those equations. Painstakingly logical and strategic to a fault,
I'm dedicated to leveraging my love for problem-solving
to create impactful and innovative solutions.
Numbers whiz turned creative thinker. It took
a decade to realize I had an artsy side hiding behind all those equations. Painstakingly
logical and strategic to a fault, I'm dedicated to leveraging my love for problem-solving to create impactful and innovative solutions.
Katie Frenzel
Katie Frenzel
Katie Frenzel
Client Relations and Operations Director
Former Customer Activation
Manager at Diageo
Client Relations and Operations Director
Former Customer Activation
Manager at Diageo
Client Relations and Operations Director
Former Customer Activation Manager at Diageo
Client Relations and Operations Director
Former Customer Activation
Manager at Diageo
Client Relations and Operations Director
Former Customer Activation Manager at Diageo
Strategic thinker and customer service enthusiast, dedicated to ensuring exceptional communication and collaboration.
Strategic thinker and customer service enthusiast, dedicated to ensuring exceptional communication and collaboration.
Strategic thinker and customer service enthusiast, dedicated to ensuring exceptional communication and collaboration.
Strategic thinker and customer service enthusiast, dedicated to ensuring exceptional communication and collaboration.
Gift W. Hubbard
Gift W. Hubbard
Gift W. Hubbard
Senior Brand Advisor
Former Communication &
Brand Strategist at DDG Taiwan
Senior Brand Advisor
Former Communication &
Brand Strategist at DDG Taiwan
Senior Brand Advisor
Former Communication & Brand Strategist at DDG Taiwan
Senior Brand Advisor
Former Communication &
Brand Strategist at DDG Taiwan
Senior Brand Advisor
Former Communication & Brand Strategist at DDG Taiwan
Designer, Brand Strategist, and Empathetic Disruptor. Passionate about new ways to collaborate and build authentic brands.
Designer, Brand Strategist, and Empathetic Disruptor. Passionate about new ways to collaborate and build authentic brands.
Designer, Brand Strategist, and Empathetic Disruptor. Passionate about new ways to collaborate and build authentic brands.
Designer, Brand Strategist, and Empathetic Disruptor. Passionate about new ways to collaborate and build authentic brands.
Matias Barragan
Matias Barragan
Matias Barragan
Creative Director
Former Creative Director at Ariadna
Communications Group
Creative Director
Former Creative Director at Ariadna
Communications Group
Creative Director
Former Creative Director at Ariadna Communications Group
Creative Director
Former Creative Director at Ariadna
Communications Group
Creative Director
Former Creative Director at Ariadna Communications Group
Creative geek with experience in both large commercial campaigns and SME brand strategy. Focused on effective storytelling and practical brand solutions.
Creative geek with experience in both large commercial campaigns and SME brand strategy. Focused on effective storytelling and practical brand solutions.
Creative geek with experience in both large commercial campaigns and SME brand strategy. Focused on effective storytelling and practical brand solutions.
Creative geek with experience in both large commercial campaigns and SME brand strategy. Focused on effective storytelling and practical brand solutions.
Companies we’ve worked for
Companies we’ve worked for
Useful (free) resources
for your institution
Useful (free) resources
for your institution
Useful (free) resources
for your institution
Take your Institution to the next level take our
5-Minute School Health Check Quiz to identify
your schools strengths and areas for improvement.
Take your Institution to the next level take our
5-Minute School Health Check Quiz to identify
your schools strengths and areas for improvement.
Take your Institution to the next level take our 5-Minutes School Health Check Quiz to identify your schools strengths and areas for improvement.
Take your Institution to the next level take our 5-Minute School Health Check Quiz to identify your schools strengths and areas for improvement.
Take your Institution to the next level take our 5-Minutes School Health Check Quiz to identify your schools strengths and areas
for improvement.
No matter your score, there's always room to grow. Want to chat about making your school
a lasting success?
No matter your score, there's always room to
grow. Want to chat about making your school
a lasting success?
No matter your score, there's always room to grow. Want to chat about making your school a lasting success?
No matter your score, there's always room to grow. Want to chat about making your school a lasting success?
No matter your score, there's always room to grow. Want to chat about making your school a lasting success?
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